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Social media users
in Sweden
June 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2026
8 405 000
53.2%
women
46.8%
men
 
 
13-17
n/a
8%
6.2%
18-24
14.2%
11.9%
11.8%
25-34
23.7%
9.3%
8.6%
35-44
17.9%
7.9%
7.1%
45-54
15%
6.9%
6%
55-64
12.9%
9.2%
7.1%
65+
16.3%

There were 8 405 000 Facebook users in Sweden in June 2026, which accounted for 78.9% of its entire population.

The majority of them were women - 53.2%.

People aged 25 to 34 were the largest user group (1 989 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 596 800.

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Instagram users in Sweden

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Instagram users in Sweden
2026
6 091 400
56.2%
women
43.8%
men
 
 
13-17
n/a
8.6%
6.7%
18-24
15.3%
13%
12.1%
25-34
25.2%
10.3%
8.4%
35-44
18.7%
8.6%
6.6%
45-54
15.3%
7.3%
5%
55-64
12.4%
8.3%
5%
65+
13.3%

There were 6 091 400 Instagram users in Sweden in June 2026, which accounted for 57.1% of its entire population.

The majority of them were women - 56.2%.

People aged 25 to 34 were the largest user group (1 533 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 302 600.

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Messenger users in Sweden

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Messenger users in Sweden
2026
5 770 100
52.7%
women
47.3%
men
 
 
13-17
n/a
5%
4%
18-24
8.9%
10.4%
10.4%
25-34
20.8%
9.7%
9.3%
35-44
19%
8.9%
7.9%
45-54
16.8%
8.1%
7.2%
55-64
15.3%
10.7%
8.4%
65+
19.1%

There were 5 770 100 Messenger users in Sweden in June 2026, which accounted for 54.1% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (1 199 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 483 300.

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Linkedin users in Sweden

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Linkedin users in Sweden
2026
6 750 000
20.7%
18-24
20.7%
35.6%
25-34
35.6%
34.1%
35-54
34.1%
9.6%
55+
9.6%

There were 6 750 000 Linkedin users in Sweden in June 2026, which accounted for 63.3% of its entire population.

People aged 25 to 34 were the largest user group (2 400 000).

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